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The Wellness Passport Marketing Photography


The Wellness Passport is a book of fitness specials that is valid for 3 months in Boulder, Colorado. According to their website, "the Passport has a wide variety of offerings, ranging from free single classes to two free weeks. The Wellness Passport also connects you with a handful of local health and wellness merchants." With 18 studio offers and 9 food and wellness offers inside, it's a great deal. One thing I love about the Wellness Passport? Many gym specials first-time users only. Another benefit of using the Passport is that you can revisit a studio you have already tried and redeem the Pass special for up to 2 weeks of free classes.

The creators of the Wellness Passport, Jim and Veronica Heafner, contacted me for photography with the goals of:

- Showcasing Fitness and Health Food Vendors

- Content Creation for Website and Social Media Marketing

- Highlighting a Buy 3, Get 1 Free Special // Highlighting Potential as a Holiday Gift

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